How many emails do you have in your inbox right now?
Did you opted in on a website to get a Free Report, eBook or eCourse and the next thing you knew your inbox had 127 emails from that person all trying to sell you something? What do you do?
Do you have people in you see on Twitter, on your friends list at Facebook or Linkedin or MySpace that you really have no interest in dealing with? What about personal emails you get from random people on your lists?
Social Marketing is an amazing concept and is revolutionizing the way Online Marketers do business. Twitter, Facebook, MySpace, Ning, Linkedin and Friendfeed are just a few of the places that you can “make friends” and market at the same time.
Unfortunately, there are some draw backs. You may find that there are people you don’t want to associate with for whatever reason. What do you do?
Recently, I had a conversation with a client (we’ll call her Suzie) discussing a recent launch of a new MLM product. Suzie immediately started complaining that she had gotten so many emails from that person and other affiliates all about the same launch that her email inbox was flooded!
I have to say this right up front and I apologize in advance for not mincing words…
You Are 100% Responsible For Your Own Life, Actions and Success
Suzie also has the ability to change her situation and she has to take responsibility for the situation.
How does that relate to what we are talking about here? Well, how do you think she got on those lists?
Correct. Suzie put her name and email in an opt in box and requested information. Not only did she request the information but, through the double opt-in process (going to your email and confirming the subscription) she made it very clear to the person sending the information that she wanted what was being sent to her. Suzie was absolutely 100% responsible for the emails she was getting!
Suzie said it was OK to send information to her. However, in some cases, that permission is taken for granted and misused. The next thing Suzie knows is that her inbox is full of unwanted and unnecessary solicitations.
If you have this happen to you and you aren’t happy with the flood of emails in your Inbox than make a response that will change that outcome…
The same thing goes for Twitter, Facebook, Linkedin, etc, etc. All you need to do it take action.
That is the absolute beauty of Social Marketing today. You are in complete control. You can chose who you get information from and who you befriend in your virtual social circles.
It is as simple as a click of a mouse and you can clear your slate.
Back to my conversation with Suzie. When I explained that all she had to do was UNSUBSCRIBE her response was…”You can? How?”
I was a bit surprised by her response. She truly had no idea that once you were on a list that it was your choice as to whether you remained on that list or not. We walked through the process together and Suzie did unsubscribe from that list. We also went through and discussed how to stop following people on Twitter and how to block them, how to remove friends from Facebook and remove connections from Linkedin.
Still surprised that Suzie didn’t know what I thought was obvious, I asked several other people that I spoke with over the next week the same question, “do you know how to get off a list once you are on it?”
More than half of the people I spoke with said “NO.” I was pretty shocked! I had spoke to about 100 women at a Networking event that were all business women that I thought would have been pretty computer savvy.
I believe this response is CRITICAL for the Social Media Marketers out there.
The fact that some of your subscribers may be on your list indefinitely because they don’t know how to get off it makes it just that much more important that you market responsibly!
Send out good, solid information sparingly. SPAM is no funny for anyone. It has statistically been show that it takes between 4-10 (deoending on the study you look at) exposures for a prospect to buy. If you have someone stuck on your list wouldn’t it be better to expose them to good content that they can use, enjoy and possible buy over time than to expose than relentlessly to garbage that will just annoy them?
Be someone that your subscribers can Know, Like and Trust!
The same philosophy holds true for Twitter, Facebook, Linkedin, etc. Look in the mirror. Market to others like you would want someone to market to you! And if you find that there are people that are NOT fitting that bill for you, take control, take responsibility and change the outcome…UNSUBSCRIBE, STOP FOLLOWING, REMOVE THE FRIEND, THE CONNECTION…whatever it takes!
“You Are The Average of The Five People You Spend The Most Time With” Jim Rohn
I just want to touch on one last point that I discussed with Suzie. Your email is private. Your social networks often aren’t.
You want to maintain relationships with the type of people you want to be “the average of” as Jim Rohn so aptly put it. I say, you want to create the best reflections of you through those you associate with!
Just remember…you are in control and 100% responsible! Go take a look at your inbox and your social networks and quit complaining just UNSUBSCRIBE!
Enjoy the video!
To Creating your Best Reflections…