Trust-The Non-Negotiable Marketing Tool
Know is easy.
Like is your perspective.
Trust…non negotiable…period.
In general, I trust people until I’m given a reason not to. That’s just me. Obviously, there are circumstances when that little voice inside of me says, “don’t trust them” and I listen, usually.
I hear every guru, mentor and coach out there saying the same thing…”"people buy from those that they know, like and trust.
The problem is, how do you develop trust?
Trust is privilege not a right.
It is non negotiable.
Once trust is lost it is incredible difficult to re-establish.
Trust is a very fragile entity in a relationship. Any relationship you are building, whether it is for business or pleasure, within your family or with a client, online or offline has to have it’s foundation in trust.
So how is trust developed?
The first steps in developing Trust are simple…develop Know and Like!
As people begin to get to know you better as an expert in your field, as a like minded person or as a transparent individual, they will form an opinion about you. That opinion, whether is it to like you or just to respect you, will lead its way into developing a trust for you as a professional and as a person.
Trust is the one marketing tool that has to be earned and can never be bought. Trust is a non- negotiable marketing tool. Either people trust you or they don’t.
You can be known worldwide as an expert in your field and hold the respect of your peers as an authority, but if you do not have the trust of those that are part of your community, that community will not thrive.
Relationships built on trust are successful for all those involved. Build your community on a foundation of trust and treat that trust as if it were your most prized possession and you will watch your business and your success grow by leaps and bounds.
Take a look in the mirror.
Are you someone that can be trusted?
To creating your best reflection…
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Tagged with: KLT Factor • Social Marketing
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I’ve always considered ‘trust’ to have two dimensions, ‘competence’ and ‘benevolence’.
The ‘competence’ component means that if you say you will do something, you have the ability, skills, resources, experience, etc. to make the outcome happen. This gives us reason to believe your [implied] promise.
But that’s not enough. The other crucial component is ‘benevolence’ or a general predisposition to do well by me. That means you will not take advantage of me – even if I’m not in a position to know it or to stop you. You’ve got my back, as the saying goes.
It’s the combination of these two dimensions that must be present before we can legitimately use the word ‘trust’.