Know is easy.

Like is your perspective.

Trust…non negotiable…period.

In general, I trust people until I’m given a reason not to. That’s just me. Obviously, there are circumstances when that little voice inside of me says, “don’t trust them” and I listen, usually.

I hear every guru, mentor and coach out there saying the same thing…”"people buy from those that they know, like and trust.

The problem is, how do you develop trust?

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It is absolutely amazing what you can find on the Internet these days.

What is even more amazing is the way Twitter has really become a tremendous source for finding exactly what you are looking for when you need it.

My 2 year old has her days and night mixed up lately. If any of you know what that means then you can sympathize.

While sitting up with her just past midnight I was cruising Twitter and came across this one particular Tweet that really caught my eye.

It said said something about 4500 site visits and a free ebook. I thought, what the heck. I’m up anyway. I’ll check it out.

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Know…Like…Trust

Why is this so important?

Social Media Marketing or New Media Marketing is becoming somewhat of a New Revolution in today’s Marketing World.  These are the marketing strategies the 21st Century Small Business Entrepreneur must know and develop to be successful.  Social Media is a tool every small business entrepreneur can use to grow their business.

The difference in this new way of communicating your message to the world is all about developing a community, a family,
a tribe or a following. However, you describe this phenomena, it is about developing a Know, Like and Trust Factor.

Let’s look at the “Like”part.

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Know…Like…Trust.

The KLT Factor can make or break your marketing success both online and offline.

What exactly do know, like and trust mean and how do you develop each of those factors? That’s a great question.

Let start with “Know”.

This is the toughest of the three factors to develop because it has many facets. The first part of “Know” reflects the image or brand that you designate for yourself. Your market will come to know you by this brand whether it is your name, a logo or a particular image that you have created for yourself.

The second part of “Know” involves how to actually get yourself, your product or your service out there in front of potential customers. Your success depends on positioning yourself in front of buyers so they can know who you are then get to really “know who you are”.

The third part of “Know” is the what customers actually need to know about you. Defining the difference between showing customers your best reflection and giving the more information then the need in essential.

Here are 10 Social Marketing Tips To Develop Your “Know” Factor

1. Before you do anything, take a good hard look in the mirror and know what reflection you want others to see.

2. Considering the image or brand you want people to get to know, decide on a user name that you can utilize for all your social marketing efforts. (This can be your name or a title that describes your business)

3. If you are just starting out, write out a profile for yourself. Make sure to include a little about yourself and your product or service. Some general information such as your favorite books, movies, and hobbies can be included.

STOP HERE!

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Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in mind when you embark on a social network marketing campaign is that you are joining a community. As with any community, business has its rightful place, but it does not have the right to invade people’s privacy. In your face, non-targeted, spam marketing will get you nowhere in a hurry. Most social network marketers use websites like FaceBook and MySpace to try to drive traffic to another website. While it’s perfectly ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Again, anything non-targeted and spammy will not help your reputation.

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Who Do You See When You Look in the Mirror?

Who do your customers see?

Regardless of whether you are marketing a physical product at a local shop or cybermarketing on the World Wide Web through a computer at your kitchen table…you need to show through to your customers.

Transparency works.

There’s a philosophy that consumers buy from those people they know, like, and trust.  I believe that this philosophy holds true. However, I believe there is one more aspect to it.

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