Know is easy.

Like is your perspective.trust

Trust…non negotiable…period.

In general, I trust people until I’m given a reason not to. That’s just me. Obviously, there are circumstances when that little voice inside of me says, “don’t trust them” and I listen, usually.

I hear every guru, mentor and coach out there saying the same thing…”"people buy from those that they know, like and trust.

The problem is, how do you develop trust?

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